Content Marketing for Real Estate How-to, Content Ideas, and Examples

The need to build relationships with consumers and demonstrate a brand’s value is more important than ever. For real estate companies, content marketing is the key. Research backs this up. According to a recent study by Kapost, content marketing has been shown to produce approximately three times as many leads per dollar as paid search. The Importance of Content Marketing for Real Estate Companies The benefits of content marketing are clear: It provides solutions to client problems. It helps to build trust with clients. It increases brand awareness. It drives organic traffic through SEO. It generates more qualified leads. It builds the company’s reputation. It gives you something to share on social media. Content Marketing for Real Estate: Best Practices Start with a Great Website It’s crucial to give visitors a good first impression of your company with a professionally designed website. Keep the design clean and uncluttered, use clear navigation that includes a search tool, and link to your blog and social media channels. Plan Your Content Without a plan, you’ll struggle to maintain content quality. Creating an editorial calendar is the first step. Here, you can develop content ideas, schedule content, and ensure you meet deadlines. Develop Blog Content A blog is one of the most effective ways to deliver new content to your target audience, build brand credibility, and improve your search engine rankings. Provide a blog archive with clear categories to make it more user-friendly and navigable. Build an Email List Use email to promote new content, deliver industry news, and send out property updates. To grow your subscriber list, include a clear email subscription button on your website and blog. Once you have a big enough list, you can start to test different email copy and measure the results using email marketing tools such as MailChimp or GetResponse. You can then start to organize your list into different buyer types to maximize conversions. Get Active on Social Media Social media can be a surprisingly effective way to connect with potential clients and learn content idea. Share listings, reach younger buyers, and build connections with people inside and outside the industry. Monitor real estate conversations on Facebook, Twitter, and LinkedIn and then join in the debate. For Instagram and Pinterest, your content needs to be more image-centric. Publish New Content Regularly Creating fresh content for your website, blog, and social media channels is important for SEO, building credibility, and generating leads. To stand out, deliver high-quality content in various formats across multiple channels. Use a mix of written and visual content. This can include blog posts, ebooks, guides, how-to videos, infographics, gifs, graphics, and photographs. Content Marketing Ideas for Real Estate Companies Written Content Your brand’s story. Why are you passionate about real estate? How did you get started in the industry? Who works in your company? Customer stories. Describe the problems they faced and the challenges they overcame. Describe locations. List the services and facilities in each geographical area. Share the history of a local town and link to property listings in the area. Industry news. Are there any national or local news stories that would be of interest to buyers? Tips for buyers and sellers. For example: How to Prepare for the Buying Process. How to Make Your Home More Valuable and Sell Faster. Home Improvement Tips for First-Time Sellers. 6. Customer questions. What do customers always ask you? Give your expert answers in an FAQ page. Video Content Set up your own real estate channel on YouTube to list properties. Post â€Å"virtual tour† videos of homes for sale to your website and social media channels. Create videos of the neighborhoods in which your properties are located to give prospects a real sense of the area. Interview staff members for insights into how you work and what you offer clients. Interview happy clients – with their permission – for credible client testimonials. Visual Content Infographics highlighting recent surveys or statistics from the real estate industry. Property photos. Hire a professional photographer to take images of the properties you represent. Staff photos. Show your fun side with photos of your team and bios. They’re great for building trust in your company. Slideshows. They’re perfect for how-to content, market information, and quick guides. Wrapping Up Outstanding real estate content can create a belief in the level of service that you offer and build an authentic connection with potential clients. To execute it properly, you need a plan to ensure you consistently produce original and useful content for your audience. Then you should monitor the results using analytics tools to see what works and what doesn’t. Only then will you gain the competitive advantage.

Taking the Train in France Master Typical French Train Announcements

Taking the Train in France Master Typical French Train Announcements Youve studied the train related French vocabulary, read my 7 tips you should know before taking the train to France, read my 20 questions and answers to know when traveling by train, so now, lets practice with some typical train announcements in French. â€Å"Le TGV 8330 en provenance de Paris Montparnasse et destination de Tours va rentrer en gare voie 6.   Il dessert les gares de ..., et Tours, son terminus. Les rà ©servations sont obligatoires dans ce train. Nous vous rappelons que dà ©sormais, l’à ©tiquetage des bagages est obligatoire. Pour votre sà ©curità ©, à ©loignez-vous de la bordure du quai†. The TGV coming from Paris Montparnasse and going to Tours is going to enter the station track 6. It stops at the stations of... and Tours, it’s final stop. Bookings are needed for this train. We would like to remind you that from now on, writing your name on your luggage is compulsory. For your security, please stay away from the edge of the platform†. â€Å"Bienvenue dans le TER 5506 destination de Guingamp. Ce train desservira les gares de Paimpol, ...† Welcome in the TER 5506 going to Guingamp. This train will stop at the following stations: Paimpol, ...† â€Å"Gare de Pontrieux. Une minute d’arrà ªt. Correspondance pour Paris voie A. Pour votre sà ©curità © attention l’espace entre le train et la bordure du quai†. Pontrieux station. One minute stop. Connection to Paris on track A. For your security, mind the gap between the train and the platform†. â€Å" cause de travaux sur la route, nous vous informons que notre TGV va rester en gare pendant 10 minutes. Nous nous excusons pour le retard occasionnà ©Ã¢â‚¬ . Because of roadworks, (we are telling you that) our TFV is going to stay in the station for 10 minutes. Please accept our apologies for the delay†. â€Å" cause des grà ¨ves, le TGV en provenance de Lyon sera retardà © de 30 minutes. Merci de prendre contact avec un agent de la SNCF pour plus d’informations†. Because of the strikes, the TGV coming from Lyon will be 30 minutes late. Please contact an SNCF agent for more information. â€Å"Mesdames, messieurs, dans quelques instants notre TGV desservira la gare de Pontrieux. Une minute d’arrà ªt. Assurez-vous de ne rien avoir oublià ©.† Ladies and gentlemen, in a few minutes our TGV will enter Pontrieux station. One minute stop. Make sure you don’t forget anything. â€Å"Toute l’à ©quipe de la SNCF vous remercie pour votre confiance et espà ¨re vous revoir trà ¨s bientà ´t sur le rà ©seau†. The SNCF team thanks you for your trust and hopes to see you again very soon on our network. â€Å"Au nom de la SNCF et de l’à ©quipe TGV, je vous souhaite une bonne journà ©e.† On behalf of SNCF and the TGV team, I wish you good day. I post exclusive mini lessons, tips, pictures and more daily on my Facebook, Twitter and Pinterest  pages - so join me there! https://www.facebook.com/frenchtoday https://twitter.com/frenchtoday https://www.pinterest.com/frenchtoday/ Follow these links for more of my taking the train in France related articles: - ​French Train Vocabulary,- 7 Need-to-Know Facts Before You Take the Train in France- 20 Typical QA Youll Use When Taking the Train in France- Master Train Announcements in French- Lets Take the Train Together - Bilingual French English Story​

Youth crime and delinquency Essay Example | Topics and Well Written Essays - 2000 words

Youth crime and delinquency - Essay Example It magnifies the deviant attitude of a supposedly deviant group and distorting in their image in the public causing further consequences for the group. Perhaps the most popular and most detailed study of deviancy amplification and media can be found in Stanley Cohen’s book Folk Devils and Moral Panics 1972. To begin with Cohen analyzed the relations of Mods and Rockers in 1964. Mods were the original people from which particularly diverse groups such as skinheads and casuals evolved in the 1970s. They were distinctive in their ways and followed soul music, wore ex-army coats and rode motor scooters. The Rockers on the other hand favored leather jackets, motorbikes and listening to rock and roll music. (Cohen, 1972) In 1964 a fight broke out among these two groups. As a result of these fights some of the youth were arrested. The journalists reporting this incident for the newspapers decided to make this tail a little spicier by distortion and exaggeration. The newspapers stressed on the fact that this had actually been a fight between the Mods and the Rockers who hated each other and had caused the violence. (Cohen, 1972) The journalists’ distortion had produced a new wave in the youngsters of Britain. Now they had created rivalry between the Mods and Rockers which was inexistent previously. The youth had now to select between the two groups and this led to a rivalry which took shape because of the media. The preceding incident had taken place on the Easter Sunday. Then when the Whitson Bank Holiday came the newspapers created propaganda for the meeting and battles of Mods and Rockers. Although the Mods and Rockers did end up arriving in huge numbers they were unsure of why they had gathered. The huge audience gathering had actually been the result of the massive propaganda by the newspapers. Although nothing significant happened the media reported scenes of violence and brawls. (Cohen, 1972) Following the newspaper alerts and predictions the government

Discursive Weapon in the War in Iraq Essay Example | Topics and Well Written Essays - 1000 words

Discursive Weapon in the War in Iraq - Essay Example Though the weapons used by the Iraqi militants were the cause of mass destruction, human life was harmed by a greater extent. The objective of the war, as addressed by George W Bush, US President and Prime Minister of British Tony Blair was the initial step to free the people of Iraq and western Democracies from the threat of Saddam Hussein. The tie of Iraq with Al- Qaeda terrorist network was the reason of threat for the Bush Government and the 9/11 terrorist attack on the US traumatized the people of America at large. One of the key concepts relating to the article is that it emphasized various significant aspects that include technological weapon system, military hardware, surveillance and intelligence used by the governments to minimize the damage of war and the resulted threats that impose over the common people. The style of journalism was determined based upon the reporting style which assisted the people to understand the situation of war. The truth and the morality were the key factors of reporting that depicted the American war front to be sophisticated in comparison with Iraq. The war reportage plays a decisive role in defining the conflict and its contribution towards upholding legitimacy along with illegitimacy at large. In precise, it can be affirmed that this article emphasizes revealing the significance of reporting during warfare (Gasher 209-224). SECOND ABSTRACT This particular reading explores the notion of representation which can be apparently observed to capture a new along with a significant place in a rich diversity of social identity and culture. It has been argued in the reading that representation is an integral part of the process by which a meaning is created and exchanged between members of diverse culture. It generally involves the utilization of languages, signs along with images that represent any particular object. The thought of representation is based on three concepts that include constructionist, reflective and intentional approach which links language and meaning to culture. According to the reading provided, it can be viewed that every representation has its own meaning which is expressed through language or any other forms and even, the complex meaning of representation is understandable by every individual. Representation is often regarded as the construction of meaning which is used to bridge the gap between a concept and a language. Also, the signs and the codes that are expressed in various representation forms explain the same meaning to every individual. The sign of a language is effective only when it is expressed in the same manner to others. Moreover, the visual signs can also be interpreted by using the conceptual theory and the language system. The theories of representation when reflective, expresses the true meaning of the objects, which is same for the entire world. It has been argued in the article that codes are critical for deriving appropriate meaning as they are duly considered a s the result of social conventions and form a vital part of the culture (Hall 15-64). THIRD ABSTRACT In this article, newspaper is seen as a complex of simultaneous messages, with pictures and captions. According to the readings of the article, the total representation of the newspaper can be segregated into two forms such as visual and textual. The photographs present in newspapers not only comprise written remarks but also images that represents a sense of meaning for the readers. The significance of the readings of this article is to elaborate and analyze the message of the photographs present in the newspapers. According to the author i.e. Barthes, the photograph provides a â€Å"perfect analogon† of the representation of the object in the form of a picture. Moreover, the author

Popular Press Vs. Research in relationship advice Essay

Popular Press Vs. Research in relationship advice - Essay Example Research is a bottomless pit that continues to grow day in day out. Several studies have brought forth certain truths about relationships, these have enhanced the way counsellors’ approach various aspects of relationships as well as helping individuals cope with difficult relationships. In order to elucidate the precise meaning of certain behaviour in a family or workplace setup research based conclusions have predicted adoption of certain measures in order to combat the situations. Research should be respected and embraced, because the awareness and beliefs adopted about relationship behaviour of people propagated through the media becomes the truth. The public is very thirsty for information on relationships. The media has continues to fill this gap by providing this coveted information. A careful evaluation of the information propagated by the media indicates some reasonable disparity with the research based findings. The observable trends are that there is a tendency by th e popular press to incline their attention on romance with very little focus on other type of relationships. This is because romance has been a topic that captures the attention of many hence translating to more sales. Therefore, the strategy is to make more money without a sincere concern of the impact the information given generates to the masses. Stereotyping has been a common misconception the media platforms have propagated. Holmes and Johnson (p 2) points out that the media has created the misconception to the public that continues to brand men as autonomous and easy to back off intimate relationships while women as emotional and anxious. Research indicates that despite the presence of gender differences are superseded by other aspects of an individual such as their personality, attitude, emotional intelligence, and beliefs among others. Therefore, the common notion propagated of the character and behaviours cannot substantively explain relationships. However, stereotypes may have their place but they should never be used to generalize relationships. The featuring of controversial icons has raised eyebrows on how relationships should be handled. Some of the prominent people have been implicated with various relationship-based evils such as domestic violence among other heinous acts. These individuals become even more famous and get to have even bigger coverage. To the minds of the people especially young people who are learning from the environment may be tempted to embrace what their favourite â€Å"star† is doing. Such information becomes are references to some individuals on what is done, information that they try to connect with what they know and conclude on what should be done on such situations. Such behaviours strengthen stereotypes, makes individuals to conclude on what is culturally acceptable, and that which is unacceptable. The media has created a mental picture that certain aspects of relationships are normal while research indicates otherwise. Divorce has been on the increase with couples calling for separation even days after marriage. Research has suggested several ways of avoiding divorce, mechanisms that have been highly beneficial to many relationships. Research findings have shown those individuals who divorce live depressed lives with little satisfaction and more health problems compared to their married counterparts (Amato and Previti 607). In contrary, the media has

Coffee Shop Project Management

Coffee Shop Project Management Anas Alsalahat   Introduction The Petra Coffee Shop requires an elaborate project management plan. Through a detailed project plan, it will be possible for the business to be implemented and come to completion. The project plan will identify all the deliverables that will be required during the project development and implementation. Additionally, the plan will provide some alternatives that will enhance its achievement of the project if the identified process fails. For the success of the project, there is need to have all the required resources. The availability of the resources will enhance the seamless adoption of the new measures that will result in the full development of the Petra Coffee Shop. The work breakdown structure Number Task Start Date Finish Date Resource Project announcement and assignment 2/15/16 12/20/16 Budget, management, executive teams Petra Coffee shop meeting announcement 2/15/16 12/15/17 Departmental Petra Coffee shop meeting to make announcement for restructure/reorganization Employee evaluation and reassignment 2/21/16 3/21/16 Policy/member services with management and HR IT/ Configuration upgrade systems 2/15/16 3/18/16 Technical support, configuration, IT Interior decorating and staging new areas 3/1/16 3/15/16 Design and human resource Meet with stakeholders. Write project plan including communication, change 3/5/16 3/5/16 Executive department, stakeholders, management Management and risk management plans 2/25/16 3/25/16 Risk management Handover areas of accountability 2/16/16 5/16/16 Executive, management, HR, talent advisories Training update, certification, management, ready to implement new goals and objectives 2/15/16 12/15/16 Human resources New division/ departments created 2/17/16 12/17/16 Management, services teams, supervision Update project plans 12/1/16 12/1/16 Executive department, stakeholders, management Provide performance report 2/15/16 12/15/16 Department management Formalize the conclusion of project 12/28/16 12/15/16 Executive department, leadership team for organization project Budget meeting to confirm stats and budget 1/1/16 12/1/16 Executive department, leadership team for organization project New hire/ surveillance, training, reorganizing positions 1/1/16 12/1/16 Human resource and talent manager Department board update 2/1/16 12/1/16 Executive, department, leadership team for organization project. Revitalize project Petra Coffee shop meeting update 1/15/16 12/15/17 Overall Petra Coffee shop meeting all employees Put up security systems and measures 1/5/16 12/25/16 Security personnel and equipment Conducting environmental audit and assessment 12/2/16 12/18/16 Environmental specialist Put up mitigation and contingencies planning 1/1/16 12/6/17 Mitigation policies and plans, budget Analyze and evaluate project plan 12/2/16 12/27/16 Budget, additional equipment Grand re-opening for the Petra Coffee shop. 12/1/17 12/6/17 Project manager Risk management plan and Qualitative analysis Negligible Marginal Critical Catastrophic Certain High High Extreme Extreme Likely Moderate High High Extreme Possible Low Moderate High Extreme Unlikely Low Low Moderate Extreme Rare Low Low Moderate High The business. The risks are categorized into was, and one looks at how they impact on the firm. Some risks cause negligible effects to the operation of the Petra Coffee shop. These effects can be ignored, and the companies and the business will continue functioning just fine (McNeil et al, 2015). Marginal effects will call for the business to need to act though these risks can be ignored but not for extended periods of time. Lastly, critical risks call for the business to identify ways and measures that need to be identified and implemented for the success of the firm. On the other hand, its not a guarantee that these risks will occur. Therefore, they are categorized as certain, likely, possible, unlikely and rare (Haimes, 2015). Certain risks are the ones that the business is sure they will occur while the rare ones are the risks whose chances of happening are very small no matter their effects to the operations of the Petra Coffee Business. Risk identification and categorization Risk category Possible negative risk areas Possible positive risk areas Strategy Business performance Investor relations Communication of strategic direction set by board Joint venture management Planning Target setting, vision and goals New business opportunities Strategy development Management activity Human resources Remuneration and entitlements Workplace industrial relations Employee safety and health Employment practices Performance incentivisation Workers compensation Diversity Recruitment and retention Communication Skills availability, training and development Information technology Data security Service maintenance Sharing of classified information Data management Service delivery System development and new systems Data integrity Availability Marketing Image and reputation Customer service Obsolescence Competitive positioning Product liability New products Project management Research and development Trademarks pricing and costing Risk response planning There are various risks that the Petra Coffee Shop business will face during the project development process. These risks will need solid plans that will contribute to overcoming them that ensures they do not impact on the business negatively. First, careful planning and identification of alternatives. Through careful planning, it will be possible to identify the risks that face the business. The identification of risk will result to their anticipation (Aven, 2015). As such, the Petra Coffee Shop project management will determine the available alternatives that could be implemented if the main project fails. The implementation of the alternatives will facilitate the continuity of the project which will see the project come to an end successfully. Secondly, availability of finances avails sufficient resources; the project management will have enough financial base that will enable them to overcome most of the obstacles that will be anticipated along the way or the barriers that were just emergencies. The ability to have such resources makes it possible for the project to continue and come to an end (Aven, 2015). Additionally, financial resources facilitate the integration of the new alternatives that had been earlier identi fied. References Aven, T. (2015). Risk analysis. John Wiley Sons. Haimes, Y. Y. (2015). Risk modeling, assessment, and management. John Wiley Sons. McNeil, A. J., Frey, R., Embrechts, P. (2015). Quantitative risk management: Concepts, techniques and tools. Princeton university press.

My Statement of Educational Goals and Philosophy :: Education Teaching Teachers Essays

My Statement of Educational Goals and Philosophy Throughout my life I have had mentors, mentors that I have looked up to and admired, those mentors have been teachers. As long as I have remembered I have wanted to be a teacher. How could you not want to experience the joy of helping a child grow up in to adults? Being in the education profession will be very trying, but if I can just influence one person it will be worth it all. Influence is a very powerful thing, teachers know how to use influence to their advantage. I am hoping that through observations of classrooms and the education classes here at Concord that I will learn how to be a teacher and not just dream about it. A teacher is a very prestigious career to strive for. You have to be able to deal with every thing all at once and make it work. You can’t worry about what you are dealing with in your own life, when you are at school you are in the kid‘s lives. Kids go through many obstacles; therefore, they need a person who will listen and be there for them. Sometimes a teacher is the only role model that a child has to look up to. I want to be that person. After I graduate from Concord with a bachelors in elementary education, I hope to obtain my masters before I start teaching. When I begin teaching, my goal is to teach Kindergarten at a public school in the area. I believe in the essentialism philosophy to a degree. I think that teachers should instruct the â€Å"essentials† of the academics. I think that teachers should incorporate more traditional thinking in their lessons. I would even like schools to have uniforms for students to wear. I think that uniforms set everyone on the same level to learn, so they are not worried about what everyone is wearing. The essentialism philosophy focuses on academics first and they disagree with